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If you’re selling products online, you’ve likely noticed that simply listing them on your website isn’t enough. Even with great products, a stunning site, and competitive prices, you might still not get the traffic or sales you expected. That’s where product listing ads come in. Product listing ad helps you show up where it matters most, right in front of shoppers who are already searching for what you sell. These visually rich ads display your product image, price, and store name directly on Google Shopping and search results. Without PLAs, you risk losing visibility to competitors and missing out on potential sales, while relying on shoppers to somehow find your site on their own. In this guide, we’ll walk you through everything you need to know about product listing ads to start attracting more buyers, and drive higher conversions: What are product listing ads How do product listing ads work Consider before setting up an PLA campaign How to set up product listing ads How to track pe...